1. Marketing Promotion Schemes

1.1. Procurement & Marketing Support Scheme (PMS)

Related Scheme Procurement & Marketing Support Scheme (PMS)
Scope of Scheme: Promoting new market access initiatives like organizing / participation in National / International Trade Fairs / Exhibitions / MSME Expo, etc. held across the country.

To create awareness and educate the MSMEs about importance / methods/ process of packaging in marketing, latest packaging technology, import-export policy and procedure, GeM portal, MSME Conclave, latest developments in international / national trade and other subjects / topics relevant for market access developments.
Eligibility Condition: Manufacturing/ Service sector MSEs having valid Udyam Registration (UR) Certificate.
Scheme Components: 1. Market Access Initiatives across the country.
    a. Trade fairs/ exhibitions.
    b. Vendor Development Program (VDP).
Capacity Building.
    a. Adoption of Modern Packaging Techniques.
    b. Adoption of Bar Code.
    c. Adoption of e-Commerce Platform.
    d. National Workshops/ Seminars.
3. Development of Retails outlet.
Nature of Assistance: 1. 80% subsidy on built up space rent paid for General & 100% for SC/ST/Women/PH/Aspirational District and 100% contingency expenditure for Trade fairs (Micro & Small Enterprises)
2. Financial assistance of 80% of one-time registration fee and annual recurring fee ( for first three years) for adoption of Bar Code (Micro enterprises)
3. Financial assistance on annual membership fee/subscription fee/ contingency expenses ( photography, cataloguing, advertising, etc.) for selling their products or services by Micro Enterprises.
How to apply: Through online, URL: https://my.msme.gov.in/MyMsme/Reg/COM_ViewEvent.aspx
Whom to contact Head Quaters: Joint Director, O/o DC(MSME), Nirman Bhawan, New Delhi. Tel: 011- 23061198 Email: pms[dot]division[at]dcmsme[dot]gov[dot]in
Field office: MSME-Development & Facilitation office (MSME-DFO) in the respective states.
Download Scheme Guidelines

1.2 International Cooperation Scheme

International Events (Exhibitions, Trade Fairs etc.) approved under International Cooperation (IC) Scheme for the year 2025-26. Click here


Final CBFTE Component of IC Scheme

Related Scheme International Cooperation Scheme
Description Sub Component-I: Marketing Development Assistance (MDA)

Following activities are covered:
i.Participation (as exhibitors) of MSME delegations of industry associations and government organisations, involved in promotion of MSMEs, in international exhibitions, trade fairs and buyer-seller meets in foreign countries for exploring potential markets for exports, seeking joint ventures, awareness about latest technologies, etc. (Physical & Virtual)

ii. Organising international conferences/summits/workshops/seminars in India on themes relevant to MSMEs by the Industry Associations and Government organizations. (Physical & Virtual)

iii. Organising Mega international exhibitions/fairs/buyer-seller meets, conferences/summits/ workshops/ seminars in abroad by Ministry of MSME, its organizations solely or in partnership with industry associations for promotion of MSME sector. (Physical & Virtual)

iv. Participation of Ministry led Industrial delegations to International Exhibitions/Fairs/Conferences in foreign countries.

Sub-Component-II: Capacity Building of First Time Exporters (CBFTE) (PFD attached)
i. Reimbursement of Registration-cum-Membership Certificate charges/ Fees paid by the first-time MSE exporters for registration with EPCs.
ii. Reimbursement of export insurance premium paid by MSEs.
iii. Reimbursement of fee paid on Testing & Quality Certification acquired by MSEs to export products. This will encourage MSEs to produce and offer products and services of international standards for the export markets.
Nature of assistance IC Scheme provides financial assistance on reimbursement basis for airfare, space rent, freight charges, advertisement & publicity charges, entry/registration fee, registration-cum-membership certificate charge/fee, export insurance premium on reimbursement basis.
Who can apply? Government Institutions, Registered Industry Associations, Export Promotion Councils associated with promotion and development of MSME sector.
How to apply? Applications for availing financial assistance are invited on IC Scheme portal i.e. https://ic.msme.gov.in
FAQs FAQs regarding CBFTE Component>
Whom to contact Under Secretary (IC), M/o MSME
Ph: 011-23063219,
Email : neelam[dot]sharma25[at]nic[dot]in
Download Scheme Guidelines (English)